The rationale for prioritizing online marketing is simple. Over 80% of enterprise customers seeking a product or service begin with a search engine, and nearly ALL use Google. More than two-thirds of those who search online for consumer goods intend to buy, and 77% of consumers use Google as their preferred search engine. So why not throw your entire online marketing budget into winning at Google?

Attracting the right online prospects is not as simple as having a website and rolling the dice with a single traffic generation tactic. Maintaining a successful online presence often requires a balanced approach to your marketing initiatives, starting with "findability". If your prospects/ constituents can't find you--the rest of your Internet marketing strategy is irrelevant.

To dissect further, there are critical components that impact your findability:

• :: WHERE you're found (search engine, your website, blog, article sites, etc.)
  :: WHAT is found (stock copy, trends/insights, articles, press releases)
  :: WHEN you're found (curiosity, research, purchase intent)
  :: WHO finds you (decision-maker, user, administrative)
  :: HOW you're perceived once you are found (smart, relevant, empathetic)

Because online visibility to your target audience is so important, two main strategies to consider include:

Search Engine Optimization (SEO)--the process of increasing the volume and quality of traffic to your web site from search engines through "natural" or "organic" results.

Search Engine Marketing (SEM)--also known as pay-per-click advertising, can give you immediate results and a significant ROI. We manage sponsored links in all major search engines targeting highly relevant key phrases to put your company in front of the most qualified prospects, and we drive them to a landing page that addresses their needs.

Interested in driving more of the RIGHT traffic to your website? Talk with us today.