Your strategy should go beyond findability. Creating reliability, credibility and expertise will also drive customers in both the consumer market and enterprise space to connect with your brand and ultimately to do business with you. We accomplish those things for you through activities such as:

:: Creating and maintaining a blog

Two-three blog entries per week can make a marked improvement in search engine ranking and has tremendous communications benefit as a way to build trust and credibility with the target audience.

:: Fresh keyword-rich content generation

Fresh content both on your website and within the Internet community is key to search engine visibility. Article marketing and content generation are great tactics to achieve powerful SEO results. Consistently assessing and adding content also ensures that your messaging will be up-to-date and highly specific to your target audience. In addition to SEO benefit and improved user experience, we also use landing pages/keyword-rich content within the website to boost results with PPC marketing. Submitting rich content white papers/case studies can also be incorporated in this strategy.

:: Partner and vendor marketing strategies

Partnering with the people in parallel markets can not only help improve visibility, but can also be cost effective. Let your partners sell for you--we can help create incentive and relationship-based marketing programs to increase your business.

:: Submitting keyword-rich press releases

Keyword-rich releases can give visibility for a company and can be readily syndicated or quoted by those searching for content! One release per month is typical, and the exposure is valuable for visibility and credibility. The SEO benefit is tremendous as well.

:: Marketing to key people in your industry

Reaching out to key people in your industry can be invaluable to building your own visibility. We include one session per week with this tactic to influence movers and shakers in your space can provide "borrowed credibility" and backlink opportunities.

:: Live chat/call

Gives you instant access to your web visitors AS THEY SURF your site and gives your visitors another call to action and immediate response to questions.

:: Video/V-cast, podcasts

Allows you to "speak" to customers and look them in the eye. One video per month helps you stay in touch with your constituents, either customers or carrier representatives.

:: On demand video/flash

Visually tackling subjects that are harder to understand with the spoken word makes sure that your customer understands what you are trying to communicate to them.

:: Social network marketing

Should you have a MySpace page? We can help you evaluate whether representing yourself and your company is a worthwhile use of your time and dollars to connect with your customers. Social networking is very effective for some target audiences, but not all.

:: Email marketing strategy

Great for putting yourselves in front of your in-house/opt-in or purchased list with valuable, interesting or enticing about the industry, trends, news, etc. Offering an informative, interesting email correspondence can be a great way to continue a relationship with a current customer or to instill trust in someone still researching. Typically, we recommend sending one email blast per month.

Are you ready to bring your website to life? Contact us today!